Do you work at a large company or a government institution and is it your job to deal with the media? Being the spokesperson is not an easy task and when you are faced with many journalists pointing cameras and asking you multiple questions it can be overwhelming unless you have some coaching from Media Minded which is an agency that can prepare you for such situations.
No one can ever predict when something bad happens; it will change many things in the blink of an eye. A crisis can cause a lot of confusion and stress, and if it is your job to give out information on the situation, you must know hoe to keep yourself calm and be clear and precise in what you say.
Such situations can prompt various complicated questions, and some of them can hit you in a bad spot, reporters what a good story and they are not afraid to ruffle a few feathers to get that. However, if you know how to be calm and relaxed, you can get through an interview without causing any more doubts or questions in the minds of those listening.
Get some interview coaching
If you are placed in a position that will require you to face the media regularly like the spokesperson of a company, you should consider attending a coaching session. They will help you by giving you tips on how to manage multiple questions from reporters or face a one on one interview.
Always keep in mind that any person from a media company will want to get as much information as possible from you. If you answer the questions, you must ensure you are diplomatic and do not get caught up with trick questions. Sometimes it is important to learn how to avoid certain issues and answer without being too direct. You must remember that in a crisis, people are all looking for news on what’s happening. If you disseminate information that will cause panic or a scare it can have an adverse effect on the company or institution you represent.
Always make sure you have all the up to date information as the person speaking with the media. You should not be in the dark on any matter and have all data at hand. When you face the media, if you can answer precisely, and calmly to all questions that you are asked, you can spread calm among the people.